Best betting sites UK 2026: Top new online bookmakers reviewed

There are also early payouts, acca boosts and enhanced odds available across HighBet, who have built a user-friendly site with clear instructions on all its offers.

• William Hill: Bet £10 Get £40 in Free Bets including a £20 Casino Bonus
• BetVictor: Bet £10 Get £40 in Free Bets + £10 Casino Bonus
• Unibet: Money Back as a Bonus up to £40 if your first bet loses
• 10Bet: 50% up to £50 Welcome Bonus for new sports betting customers

The welcome offer is a bet £10, get £30 promotion, which is about standard for a sign up bonus, but is let down slightly by restrictions on which sports and bet types the free bets can be used on.

• Betfair Exchange: Get a £20 Free Bet when you place a £5 bet on the Exchange
• SpreadEx: Bet £25 Get £25 in Free Bets for new sportsbook clients
• VBet: 100% Deposit Bonus up to £50 for new UK players
• Boylesports: Bet £10 Get £20 in Free Bets on your first qualifying bet
• Novibet: Bet £15 Get £10 Free Bet plus 100% first deposit bonus up to £50
• FansBet: Bet £10 Get £20 in Free Bets for new customers

✓ Non-runner no bet on every UK & Irish race ✗ Restrictions on free bets with sign up offer Pub Casino are widely regarded as one of the top new online casinos in the UK and they have now ventured into sports betting with an equally good product.

Football Free Bets

Welcome offer: Bet £10, get £50 on free bets Areas for improvement: Sharper odds on non-football events and improvements to the Android app Verdict: Betano will appeal to football bettors, who can claim £50 in free bets when joining and are treated to regular price boosts, early payouts and free-to-play football prediction games. Betano could do more in other areas, but there’s a free bets club, an excellent app if you are on iOS and the Lucky Dip features, which offers enhanced odds on most sports. Welcome offer: 50% cashback up to £25 Areas for improvement: The welcome offer value could be more competitive. Verdict: QuinnBet stands out for its daily offers, accumulator bonuses and the fact that it is one of the only UK betting sites that accepts Revolut as a payment option. Simple additions such as more live streaming, extra promotions and a better welcome offer could elevate it to the next level.

Bet £10, Get £40 in Free Bets

Our betting experts have come up with some advice on how to select a betting site, laying out the main factors to consider when evaluating whether a site might be right for you. Consider which sports you want to bet on before joining a bookmaker, and assess their coverage of your preferred sports. Most bookmakers will cover football and horse racing – the two most bet on sports in the UK – but there’s a difference in how each bookie will cover those sports, and other popular events like tennis, golf and boxing. Overall, the odds, number of markets, in-play options, offers and niche betting services like specials markets differ from one betting site to another, so it can pay to look around before signing up to a site. While the welcome offer is valuable and a big consideration, it’s worth seeing what other promotions a betting site might run.

Types of New Customer Free Bets

Check on what offers a betting site has run recently via its social feeds and consider the regularity of any offers. Also, remember to check what the offers are for. For example, do they only run one-off promos for huge betting events like Cheltenham, or do they run regular promotions for Saturday racing or Premier League football? Check to see if the betting site carries your preferred banking method, as they all have different options. In addition, it is advisable to find out the withdrawal speed for transactions and whether some methods are faster than others. Given the nature of their pub theme, they’ve gone particularly big on live betting, with their in-play offering being up there with the top new UK bookmakers.

On testing, we noted how good their tennis in-play experience was, with a stats feature to rival any major bookmaker including point-by-point updates, head-to-head stats and a timeline of events.

Things to Look for When Choosing the Best Free Bets

Speaking to a customer advisor can be useful if the help section doesn’t carry withdrawal speeds. Bettors who like to bet on a mobile device should check what mobile service any potential bookmaker provides. Not all bookies have apps, while some only provide apps for Apple devices. If they do have an app, download it and check the functionality, looking at loading speeds, ease of navigation and the in-play service. While bettors can get a good overview of a betting app from the reviews on the app store, nothing beats an in-person evaluation.

Up to £100 Winnings Boost on your first Acca

It can be helpful to check reviews of betting sites on Trustpilot, though context is key when looking at Trustpilot scores. For example, reviews from punters complaining about poor slot payouts or account restrictions aren’t helpful when looking for the best betting site for accumulators. Look at the volume of reviews, filter them by most recent and read a sample size to see what bettors are unhappy with. If in doubt over a bookmaker, remember that first hand experience is invaluable to get a more complete picture. As part of our evaluation of the best betting sites in the UK, we also monitor new betting sites that are becoming popular and starting to challenge the established names.

3. Sky Bet

We have tested all bet bookies new customer offers today the recently launched online bookmakers, and we re-evaluate our ratings each and every month based on the criteria detailed above. Below are our new betting sites UK rankings: 247Bet went live in 2025 and has been working around the clock to stand out from the crowd, with up to £50 in free bets available as part of a new sign-up offer. They have recently expanded their sportsbook and now offer odds on over 30 sports, with a wealth of pre-match and in-play markets available for most events. For football bettors, there are some good offers, including early payouts, accumulator boosts and cash back on selected bets if a game finishes 0-0. Tennis punters can also get 10 per cent cashback on in-play losses each week. Beyond in-play betting, you’ll find acca boosts on all football multis of four or more selections up to 50%, while horse racing fans will get a comprehensive list of obscure races from both north and south America.

• No wagering free bets from providers like Betfred and Paddy Power
• Acca insurance offers which refund your stake as a free bet if one leg loses
• Price boost promotions on selected events and markets
• Early payout offers on certain football or horse racing markets
• Extra place offers each-way on major golf and horse racing tournaments

✗ Lack of ongoing sports promos compared to casino BetCrown is a brand new UK betting site and they’ve launched with a conservative yet simple bet £10 get £10 offer for new customers.

It may not be the most valuable sign up offer among the new bookmakers we recommend, but they make up for it in other areas, such as premium customer support, fast payouts and secure payments.

🆕 New Free Bets Update

Verdict: Virgin Bet has an excellent selection of markets for all the big sports, with its football free bet offerings and racing promotions making it a great choice for punters who want to bet on the country’s most popular betting events. Welcome offer: Bet £10, get £20 in free bets Areas for improvement: The welcome bonus could be more generous, and there could be more racing offers. Verdict: NetBet offers a solid app and desktop experience and we particularly like the range of football offers they have available, with regular bet and get promotions. They also have a link with UFC, making this one of the premier MMA betting sites. Welcome offer: Up to £40 in football free bets Areas for improvement: Could expand markets and offers for less popular sports.

Bet £10 Get £10 ACCA

Verdict: TalkSPORT BET is a great option for football bettors due to their free bets club, regular odds boosts and free-to-play games that are largely tied to the sport, though horse racing also receives a good amount of attention. Another big selling point of talkSPORT BET is the much-loved betting app, which scores highly among users on both iOS and Android. Welcome offer: Bet £5 at evens on any sport, get £40 in free bets. Areas for improvement: More payment options and faster withdrawals Verdict: BetMGM have quickly settled in as one of the UK’s top betting sites with a good selection of offers for existing customers. The BetMGM app is one of the best in its class, the sign up bonus is above average and they are planning a strong collection of World Cup free bet offers.

Deposit & Bet £20 Get £40 Free Bets

Welcome offer: Bet £10, get £40 in free bets Areas for improvement: More offers for existing customers Verdict: BetUK offers pretty much everything you’d expect from a top betting site, including accumulator boosts and a free bets club. They are constantly looking to improve what they provide to punters, recently upgrading the welcome offer. Welcome offer: Bet £10, get £50 in free bets Areas for improvement: Could make the welcome offer more flexible and add more promotions for existing customers. Verdict: Betfair has carved a reputation as one of the best betting sites in the UK, and its wide range of sports markets and competitive odds will keep users coming back again and again, while the exchange is another interesting feature, often offering market-beating odds on big events. Welcome offer: Bet £10, get £30 in free bets Areas for improvement: More established betting features, such as early payouts Verdict: Midnite markets itself as a modern betting site and started out as a specialist Esports betting site, bet bookmaker offers for existing customers but has since evolved to cater to a wider range of bettors and now has some good features, such as weekly feature bet offers. Indeed, one of the most appealing aspects of BetCrown’s product is their array of banking options. You’ll get the traditional debit card and bank transfer methods, but there’s also a slew of modern banking alternatives such as Skrill, PayPal, Neteller, Neosurf, plus Google Pay and Apple Pay.

Get The Most Value Out Of A Sign-Up Free Bet

The bet builder tool on 247Bet is available on six different sports and there’s a good selection of betting options to use, while odds are competitive too. The next steps we’d like to see from 247Bet are improvements made to its app, which hasn’t been well reviewed so far, and the addition of a few more live streams to enhance its in-play betting service. ✓ Bet builder tool enabled on 6 sports ✗ 5x Wagering requirements on sign up offer ✗ App is poorly rated by real world users HighBet launched in 2021 but underwent a major facelift in 2025, returning with a new look and new offers, including a weekly sports rewards club offering £15 in free bets and £100 cashback. The free bets are unlocked by wagering set amounts on certain bet types, such as bet builders and accumulators, while the cashback kicks in after wagering a minimum of £20 on the sportsbook, with bettors receiving 10 per cent back on total losses. Racing bettors will be pleased to see a first past the post guarantee, while HighBet have gone non-runner money back on all UK and Irish races, a safeguard most bookies only offer during the major meetings.